A New Perspective on Diamonds
The year 2025 is changing the way we think about diamonds. They are no longer just symbols of luxury — they represent storytelling, conscious choices, and individuality. Buyers are now selecting not just a stone, but a philosophy: its origin, cut, shape, and metal combination.
1. Fancy Cuts and the Rise of Elongated Stones
Classic round diamonds are giving way to fancy cuts, with elongated stones leading the demand in 2025.
Cushion Cut — rectangular with rounded corners; combines the brilliance of a round diamond with the elegance of vintage style. Elongated cuts and the Cushion cut highlight slenderness and elegance, give the stone a visually larger appearance, and are ideal for custom, one-of-a-kind designs.
Oval — visually elongates the finger and makes the diamond appear larger.
Marquise — a classic elongated shape that creates an elegant, elongated effect, especially popular in engagement rings.
Emerald Cut — geometric precision with architectural clarity.
"Recently, the market for elongated stones has become extremely hot. We receive numerous requests for Cushion cuts, Marquise, and elongated Old Mine Cuts. " - commenting orur diamond seller Pavlo Kotelnitskyi.
Each diamond reflects the personality of its wearer, and custom cutting makes every piece truly unique.
2. The Return of Warm Gold
After years of white gold dominance, yellow and rose gold are back in style. These metals enhance a diamond’s natural sparkle and create a warm, vintage-inspired aesthetic.
18K Yellow Gold — a symbol of modern classic style. Rose Gold — perfect for those who love softness and romance. Two-tone designs (white + rose / white + yellow) are becoming signature features of modern collections.
3. Minimalism and “Quiet Luxury”
The jewelry trend of 2025 emphasizes clean lines and timeless design. Popular pieces include solitaire rings, tennis bracelets, stud earrings, and simple pendants with a single stone. The quiet luxury philosophy focuses on quality and details rather than ostentation. These pieces are versatile — perfect for both professional settings and everyday wear.
4. Vintage and Symbolism: Jewelry with a Story
Interest in vintage jewelry continues to grow. Buyers are looking for not just a piece, but a story.
Popular features: Antique cuts Old Mine, Rose, European Cut, Handcrafted settings and platinum mounts, Designs inspired by Art Deco and Mid-Century eras. Many modern jewelers create “new vintage” pieces — combining past aesthetics with contemporary style.
A major trendsetter was Taylor Swift’s engagement ring, featuring a vintage Old Mine Cut diamond, which sparked renewed interest in unique, antique-style rings. Many modern jewelers now create “new vintage” pieces — combining past aesthetics with contemporary style.
5. Colored Diamonds and Accent Stones
Color is returning to the jewelry world. Diamonds in shades of champagne, cognac, blue, black, and yellow are becoming central to collections. They pair especially well with rose gold. For added vibrancy, designers increasingly use sapphires, spinels, and tourmalines, creating color combinations that rival the brilliance of diamonds.